Feb 16

Why aren’t there more CEO’s of the female persuasion?

A while ago, a fellow member of the startup community asked an interesting question on twitter:

So, why aren’t there more female CEO’s?

This is a topic I’m quietly passionate about. Why am I quiet about it? Well, because I think female rah-rah groups are stupid. I appreciate the work of generations-passed who fought for women’s rights and made it possible for me to do what I can do today. But frankly, I think that day and age is over. From my vantage point (and other awesome women I’ve spoken to) there is no glass ceiling.

Of course I have funny stories of the overwhelming male culture in the workplace (especially in startups) but I can honestly say that my gender has NEVER stopped me from doing something I want to do.

The age of equal opportunity is here. So if that’s the case then why at the end of last year did women hold only 14.1% of executive officer positions? Why is it that (I’m guessing) even fewer are founding companies?

I’ll tell you what I think – most of which is based on anecdotal evidence. Call it ethnographic research, if you will. From my observations I’ve come up with a few factors that contribute to the low number of women starting companies and generally kicking ass in business.

*Disclaimer*: I’m speaking in generalizations. I have met LOTS of women that contradict everything below.

Motivation/Drive

A brief story on this topic. A few weeks ago I volunteered an evening to talk with GVSU students about my job and what it’s like entering the ‘real world’ after the college bubble. I really enjoy informing people about reality, so this was a fun night for me. As I moved from table to table, answering questions about internships – and giving my speech about not getting sucked into a massive company out of college (a pet peeve of mine), I was hearing a lot of really good questions – mostly from male students. One student asked, “how did you find your first job out of school,” while another asked, “how important was your resume and what did it look like?”

After answering their questions and getting ready to move to the next, finally a female student got my attention. “Excuse me,” she said. “If you don’t mind me asking, where did you get your engagement ring!?!?”

Seriously.

A lot of women aren’t motivated by their careers. Getting married and having babies is just more interesting. People get excited about weddings, they get excited about babies –   they GIVE YOU GIFTS for freaking sake. What is not to love??? Succeeding at work is just not that damn exciting all the time.

Speaking of babies…

Babies

There are certain realities about having a family that don’t make sense with having a business or an uber-successful career. I’m sure people will argue otherwise – like a woman I had in a master’s class last year. She insisted that she could do it all – teach full time, get her masters at night, take care of her two little children, workout and eat the right foods. Seriously lady – you’re nuts. Unless you are outsourcing one or more of those tasks, it’s just not possible to give all of yourself to everything.

What lady in my masters class wasn’t admitting was that having kids is a really giant time commitment that has you change your priorities from succeeding at work to growing a family – which I gather from my mama friends is a freaking big deal. That being said – it’s not impossible. You just have to realize the tradeoff.

My parents owned a business when I was born and while I was growing up. My mom went back to work days after I was born because that’s just what had to happen. As a result, she outsourced daytime childcare to a nanny who hung out with us while she and my dad were working.

In short, having kids takes you out of the workforce for a period of time. After some point – there is a choice to continue working or to stay home.  (I don’t think those two things aren’t mutually exclusive. I have some female friends who work part-time or from home earning income through blogging, writing or consulting.) 

Skill set/nature

I really tried to find good research on this one. Unfortunately, it’s all pretty inconclusive. Why do women lean toward caregiving roles? Are we more relational by nature or by nurture? Either way, a lot of women just are naturally better at support roles. That tendency (whether manufactured or part of our DNA) could make women lean more toward a support role, rather than becoming a CEO.

I’m not a scientist or a psychologist but  I have noticed this trend both in myself and in several female colleagues. I specifically am better at making things happen for other people – and I LIKE it.

This is one of those human phenomenons studied by lots of scholars who have spent their entire careers studying this – much longer than my blog post! I’ll learn a bit more on this area and post a follow up later.

If the question is why aren’t more women CEO’s, I think you’ll find possible answers above. If the question is how do we fix it – here’s the deal: We women are fine. We handle hard shit everyday. If you want to see more women CEO’s, start treating the females around you like that. Expect that of them like it’s expected of any other guy graduating from college, rather than entertaining a discussion about engagement rings.

Mar 29

This Week in Grand Rapids

There are so many great entrepreneurial events going on this week that I thought I would highlight a few here:

Today – VC Office Hours
The Center for Entrepreneurship & Innovation at GVSU is hosting Beringea, Michigan’s largest Venture Capital firm. Entrepreneurs from around West Michigan have booked 15 minutes sessions with them to get feedback on their ideas and how fund-able they are. This is a great first step for Michigan venture capitalists to be more open & receptive to the entrepreneur community.

Tonight - 5×5 Night
The Pomegranite Studios team is putting on their second of many 5×5 Nights, with the following five people presenting their ideas: Margarita Barry – 71 POP: Collaborative Creative Pop-Up Shop
Landon Bartley – Storefront windows to the world
David Buick - FitCup
Nicole Infante – GR Signature Sandwich Competition
AJ Paschka – Weather Collage

My advice is if you plan to go, definitely get there early to get a seat! It was standing room only last month.

Wednesday -Savvy Entrepreneur Series
CEI (Center for Entrepreneurship & Innovation) has their monthly program, an invite only forum for entrepreneurs to learn more about their business and network with investors. This month, the topic is getting to the first sale.
If you are interested in attending tomorrow night, contact CEI and request an invitation.

Wednesday – Momentum Interviews
While this is not an event the public can attend, it bears noting that the final 9 (I think) Momentum candidates are being interviewed about their applications on Wednesday. I’m looking forward to see which teams go through this year.
Also – Momentum is gearing up for the Lean Startup Conference on May 19th – this conference is for current or aspiring entrepreneurs interested in lean startup methodologies. Personally, I am attending to learn more about customer development from a lean startup perspective.

Grand Rapids is a hotbed of innovation, isn’t it?

 

Mar 25

I Have News!

So, I have tried to build the suspense for days and now that I can’t contain my excitement and longer, I am happy to announce……drumroll….

I HAVE A NEW JOB!

Starting April 1st, I will be the Sales & Marketing Director for Zipments, a web service launching early this summer in West Michigan. Zipments connects the courier needs of local business and individuals with a virtual workforce of ready-to-work people in their area.

Here’s one example of how it works: A florist needs flowers delivered from East Grand Rapids to downtown GR. Rather than paying a delivery service to perform that function at a premium, the florist can post that job (and a fee) on zipments.com, and local individuals signed up on the site are notified. As a college student looking for extra money, a stay at home mom with a little time to spare or a recently retired person — you can make extra money by bidding on these jobs & transporting the items. One of these registered couriers (selected by the florist) would deliver the flowers for a fraction of the cost, effectively saving money for the florist and putting under-employed local people to work. This has SO many applications for a large variety of businesses.

Zipments was founded by Garrick Pohl, a Holland-based entrepreneur whose last venture, Crayon Interface, was recently purchased. I am SO excited about working with such a cool startup that will revolutionize the logistics industry on a national level and being an integral part in its success. Our team will be working out of an office in the 2nd floor of the San Chez building in downtown Grand Rapids.

Primarily I will be responsible for finding businesses to list jobs on the site and getting the word out to individuals who are looking to make some extra money. In addition, we may do a few fun local events to get the word out :) .

Don’t worry – I still plan to continue my masters degree at GVSU in the evenings next fall. As busy as I will be, I think it’s important to finish what I started and gain what there is to gain from the remainder of my degree.

I will keep you all updated to our progress in West Michigan!

Feb 01

A Window Into My Life

This is what’s going on in my house right now:

I’m bundled on my couch, doing homework, dressed in multiple layers of clothing because my apartment is freeeeezing.

My large fluffy cat (Spike) is walking through the house minding his own business, while frisky young kitten (Willy) is chasing/taunting/harrassing him. In a distant room I hear multiple items crash to the floor (garbage can, maybe?).

Here's Spike (couple years ago) after getting his head stuck in a can of soup.

In the background, Ryan is talking to himself (in the shower), practicing a sales pitch for a presentation in the morning – a full on 15 minute presentation, out loud. He then enters the room and belts out a random song lyric (of which I still don’t recognize) and plops down next to me with his computer, fiercely typing away.

My life makes me smile. :-)

So, there is no point to my story, other than to possibly share a laugh with someone else about the silliness of my life. And to ask how it is possible to read and interpret a Havelock study on literacy and orality in Ancient Greece – I have insofar been unsuccessful in this endeavor.

Good talk.

Jan 19

What I Learned – West Michigan Startup Weekend 2011

Last weekend I had one of the busiest and most exciting weekends I have had in a long time.

Photo by Paul Hart

And the kicker: I spent it working on other people’s startups…for free!

West Michigan Startup Weekend was the evening of January 14th, all day Saturday the 15th and most of the day on Sunday the 16th at the Factory in downtown Grand Rapids. The goal of the event was to launch 10 web/mobile application businesses in 54 hours. So, for 54 hours I hung out with software developers, business gurus and professionals of various sorts, all helping others in the community launch a business.

To get a full recap of the event, check out the article by the Rapidian and photos of the weekend by Paul Hart.

While some folks assisted one business throughout the weekend, I floated between a few groups, assisting with marketing and communication as needed. I worked most closely with 3 companies:

  • Nextly, a sweet web application for instant, creator-driven presentation sharing.
  • Local Lend, a site that helps individuals invest in their communities by lending money to fund local business projects.
  • Boom or Bust, a web application that will revolutionize the web advertising industry, giving advertisers insight and market research. (This product won 1st place, which was sweet)

In assisting these companies and being around that weekend, I picked up a few insights/awesome things I want to share:

Wireframes

Where has this concept been all my life?!? After hearing this term 20-30 times over the weekend, I finally asked Paul Hart what these wireframes were, to which he replied, “Are you serious?” So, apparently I have been living under a rock.

For those of you who don’t know, a wireframe is much like a blueprint for a website or digital layout of any sort. Since this discovery I have located some grid paper and mapped out an entire newsletter I am creating for one of my marketing positions. As a person who loves spacial/visual projects, it was a religious experience.

Story Boards (correction–StoryMaps–see Samuel’s comment below)

While working on the Nextly team, I was exposed to a software development process/tool called story boards, which looks something like this. Atomic Object (who does a phenomenal job in the software development field and has created an entirely new definition and practice of collaboration) uses story boards to visually map out development projects.

Samuel, founder of Nextly (photo credit, Paul Hart)

Samuel Mikel Bowles, founder of Nextly, mapped out his application development by facets of the project, with each element or task on a separate sticky note. Three quarters of the way down the page there was a big line of masking tape with the word “RELEASE” on it. As the deadline drew near, the team could move features up above the line if there was time left, or features could be pushed below the line, if there was no time to complete them. In the world of agile development, this tool is insanely useful but I can certainly see applications for using it on any project. Super cool method.

At their core, people are awesome

The sheer fact that 75 people that mostly don’t know each other came together over one weekend to help someone else launch an idea, with no promise of money or repayment is totally cool. True success and growth only happens through collaboration and contribution, which was definitely the spirit of the weekend.

Speaking of contribution, I was the lucky recipient of a sweet used Mac laptop on Saturday! Things like that don’t just happen to people! Thank you, nicest person ever, for donating one of your old computers to someone who desperately needed an upgrade. After all, an aspiring nerd can’t work on a PC.

So, in a nuteshell– West Michigan Startup Weekend taught me a lot and restored my faith in humanity. I can’t wait to hear updates from all the teams!

Dec 30

2010. I loved you.

So, inspired by a friend’s post I thought it was time to take stock of 2010. Minnie Driver in Grosse Pointe Blank would tell me to leave my livestock alone but I, Minnie, respectfully decline.

2010 has been full of change. I said goodbye to a few things: Kalamazoo, some friends, the house I grew up in since I was 5, and the GMC Yukon I loved driving but hated the copious amount of gas it required, just to name a few.

I also started an entirely new phase of life which included my new love, Grand Rapids, living with my favorite person ever and watching/helping him start and live his dream. I also have a new job (a few of them, actually!), was presented with a business opportunity and am attending graduate school, for free! Oh, and I bought a new car – a Chevy Equinox with much better gas mileage, even though it’s a little soccer mom looking.

I learned a lot about myself this year. I discovered a passion I have for helping others to start businesses and the energy that surrounds it and that I don’t know if I can ever work for just one employer ever again. I love the chaos and organizing that comes with working for multiple people, even though it can be crazy at times. I also discovered my love for red wine. Epic.

Finally, 2010 brought many new names and faces into my life which I am certain will remain there forever.

So what could I possibly want for the coming year? Funny you should ask. While I sat in Florida (freezing my ass off) I came up with the following goals for 2011:

- Eating consciously- eating out less and making more at home meals. (I know it’s kind of ambiguous I have more actionable points associated with this one)

- Make more money. Pay off the balance of my credit cards by half.

- Bring The Factory to profitability.

- Make time to work with Ryan on his business. He loves to brainstorm with me and I plan on making more time for that on a weekly basis.

So, 2010, I loved you. 2011, BRING IT BABY!

Dec 01

Michigan Emerging Panel: Investment Tips from Investors

Terry Cross from Windward Associates, Panel Facilitator

On November 17, 2010 – I attended Michigan Emerging, a conference in Dearborn, MI a featured event for Global Entrepreneurship Week that focused on exciting and growing industries in Michigan. I took away tips on marketing, new information about cool startup programs, and as described in this post, accessing funding for startups.

I originally took these notes for my other half, who is considering investment for his high school sports media venture, Varsity News Network, but in the spirit of the holidays I thought I would share it with my network, as well!

Accessing Capital Session – Michigan Emerging

Mike Flanagan from MEDC, Ryan Waddington from Huron River Ventures and Jody Vanderwel from The Grand Angels

Panel:
Mike Flanagan- Michigan Economic Development Corporation
Ryan Waddington - Huron River Ventures
Jody Vanderwel - The Grand Angels
Mahendra Ramsinghani - First Step Fund

The questions answered below have to do with what type of investments they make, what the investment process is like/how long is it, where to contact them, what they like to see in a business plan and how they prefer to invest.

MEDC:
• Pre-seed Fund
• Accelterate MI

Huron River Ventures:
• Equity Investments for very early stage companies.
• Contact them through their website.
• Rolling application process- no deadlines
• Need to at least see an executive summary
• Shorter Plan is better
• Milestones are important (they use a scorecard)
• Funding process is weeks to a month and then several months to close
• Equity is 10-40% depending on how large the group is that they are investing with.

Grand Angels:

Ryan Wagginton, Jody Vanderwel and Mahendra Ramsinghani

• $250-750K, typical investment
• Early stage companies with beta and      some revenue
• Can be contacted by their website  (application is there)
• Process: Application-→Due Dilligence →Financial Projections →Presentation
• 30-45% IRR
• They use milestones
• Quarterly reporting from  entrepreneur, narrative on financials
• 2 investors sit on companies board  (there to help them succeed)
• 4 to 6 months funding time
• 5 to 10 year exit
• Less than 50% equity

The First Step Fund:
• $50K typical amount
• Desired prototype with some revenue
• Apply through investdetroit.com, techtown or Ann Arbor Spark
• Milestones are used
• 60 to 90 days for funding
• A few % for equity

I hope you found this information helpful for your startup or for friends with startups. Photos on this page are courtesy of Bobby Alcott Photography – thank you! Let me know if you need clarification on any of the above. Comment or email me at laura.n.pecherski@gmail.com.

Nov 14

Attention Deficit or Distraction Overload?

Last week we read about the prevalence of distractions. We established that there is no such thing as multitasking and in fact, we are less productive when we focus on multiple tasks, switching back and forth without rhyme or reason. So, I ask: are there people who are more prone to distractions or do the many things and props in life distract us?

Which came first, the chicken or the egg?

In preparing to write this blog, I had 2 emails, 1 facebook alert and 2 random thoughts– all of which I decided to act on right then. After all, I can’t let the fact that someone ‘liked’ my status go unnoticed for any length of time.

I desperately wish for a one track mind. Desperately. Maybe I need a system…a process to organize my time of what I respond to when and how to keep my tasks front of mind. I know there are things out there that do that, but unless someone creates a tool to make my thoughts translate into actions, there is no hope.

I deal with my distractions and for the most part, accomplish what I set out to. However, I know it’s not all getting done at 100% effectiveness.

I assert that I am at the root of the distractions. While technology, gagets, and thoughts get in the way of my accomplishing things, I am the only one who can ignore them/prioritize them/deal with them and therefore make them disappear.

So, I have control to change this and get all my work done!?

Damnit.

Oct 27

Op-Ed Piece about Net-Lingo

The article by Squires discusses the impact of “netspeak” and “chatspeak” (internet lingo) on the English language which has previously been considered formal.  For the most part Squires views these changes as negative; as a decline in the language.   The idea is illustrated by the following excerpt Squires takes from The Chicago Maroon.

“The efficiency of AOL-speak not only erodes relationships by dumbing down how people talk to one another but it also degrades the English language itself.”

While we would agree that technology drives language evolution, there is some question as to the extent netspeak has played in that evolution and whether the changes brought on by chatspeak have been as negative as Squires contends.

One of technology’s qualities is its ability to make communication faster, better, more efficient and better capable of reaching greater audiences.  Netspeak’s shortened words, missing vowels and acronyms are the devices used to speed the process along.  Given the speed and direction of future technological advances, it is inevitable that language will change to reflect those changes.  But many of those changes could be trends; reflecting only the current trends in technology.  For example, video-chatting will make many of the “chatspeak” slang-words obsolete.  It is hard to imagine someone saying “LOL” when there is an option of actually laughing out loud.

Squire’s concern about the negative impacts on the language is overreaching.  While these terms are used as a way to abbreviate language, they seldom find their ways into face to face conversations.  And in instances where these slang terms do find their way in to conversation it is often for effect or as a joke.  There may be two exceptions: WTF and OMG.  However, each of these terms are often used as a replacement for offensive terms that are may not be acceptable in all social settings.

Social perception plays a significant role in the choice to use netspeak or chatspeak in communictation.  People are less likely to use the terms in a perceived professional setting and are more likely to do so in a less formal or familiar setting.  We don’t want to sound stupid.  Our use of language mirrors the social setting.  Because its users are so selective, Squire’s idea of the enregisterment of netspeak into the English language is dramatic.

While the use of Netspeak is common in some computer mediated communication, it is seldom used in others.   Email, as Squires points out, is a good example of this.

“For most participants in this data email is not one of these contexts, likely because it is perceived as used for more formal purposes; but instant messaging is, because it is used more casually.”

The selective nature of chatspeak, that we are still able to determine the appropriate times to use it, is further proof that it still hasn’t totally invaded our language.

Successful technology always adapts to its user’s preferences.  As a form of technology, language is adapting.  Netspeak and Chatspeak are the user’s adaptation of language.  Communication is becoming faster, better and more efficient as users selectively include netspeak in their computer mediated communications.    Squires concerns about the negative impacts to these adaptations are warrantless.

 

Oct 05

TEDx Detroit

Last Wednesday I took the day off from work and class and made the trek out to Detroit, Michigan. Yes, really Detroit – not just somewhere east of Lansing. I didn’t exactly go for sight seeing but to attend the TEDx Detroit Conference.

Heard of TED? It’s an annual conference that stands for technology, entertainment and design and features speakers who speak for 20 minutes each on those topics. Individual cities can hold a TEDx conference and organize it independently, almost like a franchise. They are required to show a certain number of TED talks from the international conference during the event and I imagine they have to pay a fee to TED.

Speakers at TEDx Detroit featured everyone from Texts From Last Night founder, Ben Bator to Detroit based poet, D Blair to Rick Devos, who talked about ArtPrize.

While there were many focuses of the event, my attention was on the technology. After reading Krug and Han, who approach the advent of technology in a very philosophical way, I was very present to online communities. Gary Krug suggests that new technologies create communities but those communities can be gone in a second because they have never been tested in the real world. However, consider that communities created through new technology are actually meant to leverage the mass communication potential of the internet, to gather people face to face for a more traditional social experience that won’t end in a second.

One presenter at TEDx, Jerry Paffendorf, co-founder and creative director of LOVELAND spoke about his micro real estate business–which was about the most creative and cool thing I have heard recently. For $1 per square inch, you can be an ‘inchvestor’ in one of LOVELAND’s projects, which happen to drive social and structural change in Detroit. Previous projects include the funding of an overpass reconstruction, beautification of abandoned buildings, a community garden and several others. Through this online inchvestment community, people from all over are supporting and involved with social change. That’s just cool.

In addition, ArtPrize is an obvious use of technology that brings people together in a physical (for lack of a better term) community. Participants who vote via text message are creating a collective vote on art work from all over the country. These artists may have never known eachother. Again, technology creating a community that is not fleeting.

These are just two examples of communities formed out of technology and another common thread from TEDx Detroit. It was a cool conference and I hope I am lucky enough to attend next year’s (oh yeah, it’s invite only, people).

Stay tuned for a TEDX Grand Rapids Conference on May 15, 2011.

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